In a world of mobile readiness, where there are more people on mobile devices than desktop, keeping up with tech is no longer optional. It's a requirement. As an entrepreneur or small business owner, you're already starting from the bottom. The right Technology can rocket you to the top.
Search Engine optimisation
At most basic level, SEO is a set of best practices search engines like Google require in order to rank your web presence. When someone Googles "custom glass tables Delhi" and that's exactly what your Delhi-based business does, you need to be on the first page of search results. Good SEO takes constant updating, analyzing and testing. Make sure you budget it into your bottom line.
Responsive Design
Shockingly, the vast majority of small businesses don't have a website. Those who do probably don't have an optimal responsive design. Responsive design is just what it sounds like: A website designed to "respond" quickly, and attractively regardless of which platform or device someone is using, may it be your IPhoneX or an ancient desktop.
Cloud Storage and Technology
It's much easier to start with cloud technology than adopt it. Startups are in a prime place to streamline their storage system. Depending on cloud tech allows for more flexibility and telecommuting options, lower overhead since you don't need to store hard copies, and it is kinder to the environment.
Mobile Readiness
Mobile readiness can mean two things. It's having a mobile version of your website, having an app, or both. However, entrepreneurs need to keep in mind that not every business is a good match for these two approaches. Think about your target demographics and if they'd want these features--and if it's worth the cost. Apps, of course, are much more an "option" than a mobile version of a website. So, keep that mind.
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