Effective Influencer marketing advice

                    Over the years, influencer engagement has become a powerful method of extending brand messaging and escalating brand reach. One of the strongest marketing trends in the world at the moment, collaborating with influencers has given brands an upper hand on the issue of reaching the right audience effectively. Here's a list of what are people looking for in effective influencers:

1. Commitment: Influencers who work solely with one product in the product category. If an influencer is committed to a single product in a category, she gives the impression that she truly understands the product and that the product holds value in her life. An influencer who is promoting a range of products in a single category. might be an exceptional blogger and conversationalist, but will eventually lose credibility for me as an expert. And unless you are an expert, how will you influence sceptical Ms. Consumer?
2. Connection and Creativity: Influencers who have their consumers questioning. The number of followers, likes and comments an influencer has does not ensure success. It's when your followers show genuine curiosity about the product you are promoting and engage with you to know more, that you have done a great job at crafting creative content. Flattery doesn't matter. If the Influencer engages with the consumers so as to get constructive feedback and is a sport about it (in cases of criticism), she then builds a solid connect with her following.
3. Consistency: Influencers who post content after having taken enough time to understand the product. An experience needs to be understood, distilled and shared in a trustworthy manner. An influencer who publishes content three times a week obviously doesn't give the product enough time to understand every bit of it. Someone who posts content once in two weeks and shares genuine experiences, encourages reliability. The influencer should be deeply involved with the product for her experience to become relevant for the follower.